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Schumpeter: Logoland | The Economist - 0 views

www.economist.com/17900472

participatory culture branding cognitive surplus Shirky Jenkins

shared by christian briggs on 17 Jan 11 - No Cached

christian briggs on 17 Jan 11

Interesting thoughts on heightened consumer reactions to re-branding in the age of "Cognitive Surplus" (Shirky) or "Participatory Culture" (Jenkins)

<div class="cArrow"> </div><div class="cContentInner">Interesting thoughts on heightened consumer reactions to re-branding in the age of "Cognitive Surplus" (Shirky) or "Participatory Culture" (Jenkins)</div>

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Why You Should Use Co-Creation To Build A Better Product In 2011 | Forrester Blogs - 0 views

blogs.forrester.com/...build_a_better_product_in_2011

co-creation social

shared by christian briggs on 31 Jan 11 - No Cached

christian briggs on 31 Jan 11

The formal idea of co-creation as a business practice has been around for at least 8 or 9 years now, and has been written about extensively by the late CK Prahalad, Venkat Ramaswamy and Francis Goullart. I have had conversations with the last two, and i think that the effective marriage of new media, co-creation and the rise of participatory culture are important things for organizations to pay attention to.

<div class="cArrow"> </div><div class="cContentInner">The formal idea of co-creation as a business practice has been around for at least 8 or 9 years now, and has been written about extensively by the late CK Prahalad, Venkat Ramaswamy and Francis Goullart. I have had conversations with the last two, and i think that the effective marriage of new media, co-creation and the rise of participatory culture are important things for organizations to pay attention to.</div>

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